Communicating the Value of TSMO Blended Seminar *New Course*
Length: Approximately 9 hours
Instructor: Shelley Row, Blue Fjord Leaders
Enhance your skills as an effective and memorable communicator for TSMO. Use tips from neuroscience for a no-nonsense approach to advocating technical strategies that have a human impact. Grow deeper skills to enhance audience connection and solidify the relevance of TSMO. This interactive workshop is not for beginners. These techniques go beyond book learning. Learn and apply steps to convert technical material into an interesting, informative, and relevant presentation that resonates with decision-makers and decision influencers.
There are three parts to this training program:
- Online materials. Jump start your thinking so that you are ready to go with the first live, interactive webinar.
- Interactive webinar #1. Get down to business and hone the most essential skill of an influencer: seeing TSMO through the perspective of the decision-maker. Discover tips to change your presentation to reflect their concerns so that they appreciate the power of TSMO in meeting organizational goals. For maximum benefit, you should have a presentation or briefing in mind to work on during the workshop portion of the webinar.
- Interactive webinar #2. Stop death-by-PowerPoint by replacing word-filled, detail-heavy slides with compelling content and images that stick with the audience. This is not about making “pretty slides.” It is about engaging the brain of the audience in ways that are impactful and leave a positive, lasting impression. Research in neuroscience provides the practical techniques to engage the brain of the decision-maker. You will be able to work on your own presentation and apply these techniques so you can learn and do at the same time.
Leave this three-part program with practical techniques that further develop your communication skills to effectively illustrate the value of TSMO to others.
Estimated Hours: Online course: 2.5 hr, Webinars 3.5 hr, Assignments: 3.0 hr
To enroll, please click ‘register now‘ button below.
- From the online materials, learn about the challenges to effective communication for TSMO and the need to build the business case.
- Analyze your audience to more deeply understand their interests.
- Craft a compelling message that achieves your audience’s objectives and yours.
- Organize data, hone the analysis and identify real-life impacts to make clear, understandable, and memorable points that link TSMO to safety, ROI and operational improvements.
- Using neuroscience, design presentation visuals and stories that “stick” in the decision-maker’s mind long after the presentation ends.
Shelley Row, PE, CSP, is an engineer, and served as the Director of the ITS Joint Program Office for the USDOT. Prior to that Ms. Row was the Associate Executive Director at the Institute of Transportation Engineers and the Director of Transportation Operations for the Federal Highway Administration.
Ms. Row was named an Inc. Magazine as a top 100 leadership speaker and is one of eight engineers who is also a Certified Speaking Professional (CSP). She was also recognized by Traffic Technology International as one of 20 of the best minds in advanced traffic management systems.
Today Shelley Row, PE, CSP is the founder of Blue Fjord Leaders, whose work focuses on engineering leaders to see beyond the data. The Blue Fjord Leadership System transforms technical professionals into insightful leaders who skillfully communicate and who lead with confidence, empathy and adaptability. Her work employs science-based techniques, practical applications, and self-awareness. Shelley combines executive experience, results from interviews with more than 90 executives, and neuroscience to bring these powerful skills to you.
Outline (click to display)
- Communicating the Value of TSMO
- Key Questions
- Building the Business Case for TSMO
- Why Communicate the Value?
- Challenges to Communicating the Value of TSMO
- Building the Case
- Strategies for Building the Case
- Strategy #1: Be Intentional
- Strategy #2: Know What You’re “Selling”
- Strategy #3: Identify and Compile Key Info
- Key Information: Travel Time Reliability
- Key Information: Colorado – I-70 Mountain Corridor
- Strategy #4: Know Your Audience
- Strategy #5: Tell the Story…
- Strategy #5: Communicating Value
- Strategy #5: Tailoring the Story
- Strategy #5: Story Strategy
- Is Your Story Compelling? #1
- Is Your Story Compelling? #2
- Why TSMO for CDOT?
- Communicating the Value of Operations: TOOLS and EXAMPLES
- Public/Customer Outreach
- Iowa DOT “Jam” Video
- Value of Signal Retiming – Houston
- MnDOT Ramp Meter Study
- Minneapolis Ramp Metering Benefits
- High Visibility Examples
- Florida DOT Newsletter
- Conveying Benefits to the Public
- Working with the Media
- Reports and Visuals
- More Tools for Communicating the Value of Operations
Washington State DOT
Lisa Burgess, Kimley-Horn and Associates
This course is excellent for a complete understanding and implementation of TSMO and I would recommend it for any DOT and anyone who is interested in transportation.- Mohamed Aly Traore, Washington State DOT (WSDOT)
This course helped me to verify TSMO strategies that were already within my toolbox, but identified for me best practices and tactics that I haven't considered. It's well worth the time and effort and a great way to bring TSMO knowledge to your agency.- Lisa Miller, Utah DOT
Communicating the Value of TSMO - Excellent course to help you learn how to "sell TSMO" to a wide audience including case studies.- Jon Cheney, Volusia County Government