Communicating the Value of TSMO *New Course* (Blended)
Length: Approximately 4 hours
Description
This course examines the importance of communicating the value of TSMO and the challenges associated with doing that. It presents strategies for how to build a case and tell a compelling story tailored to various audiences. And it describes available tools and provides examples of how they have been used to successfully convey TSMO benefits and success stories.
Objectives
Upon completion of the course, participants will be able to:
- List the reasons for communicating the value of TSMO
- Manage the challenges to communicating the value of TSMO
- Use the strategies outlined to build the business case for TSMO
- Describe the tools available for communicating the value of TSMO
- Use examples to demonstrate the value of TSMO
Outline (click to display)
Lesson 1
- Communicating the Value of TSMO
- Key Questions
- Building the Business Case for TSMO
- Why Communicate the Value?
- Challenges to Communicating the Value of TSMO
- Building the Case
- Strategies for Building the Case
- Strategy #1: Be Intentional
- Strategy #2: Know What You’re “Selling”
- Strategy #3: Identify and Compile Key Info
- Key Information: Travel Time Reliability
- Key Information: Colorado – I-70 Mountain Corridor
- Strategy #4: Know Your Audience
- Strategy #5: Tell the Story…
- Strategy #5: Communicating Value
- Strategy #5: Tailoring the Story
- Strategy #5: Story Strategy
- Is Your Story Compelling? #1
- Is Your Story Compelling? #2
- Why TSMO for CDOT?
Lesson 2
- Communicating the Value of Operations: TOOLS and EXAMPLES
- Public/Customer Outreach
- Iowa DOT “Jam” Video
- Value of Signal Retiming – Houston
- MnDOT Ramp Meter Study
- Minneapolis Ramp Metering Benefits
- High Visibility Examples
- Florida DOT Newsletter
- Conveying Benefits to the Public
- Working with the Media
- Reports and Visuals
- More Tools for Communicating the Value of Operations
