Communicating the Value of TSMO *New Course* (Blended)
Length: Approximately 4 hours
Description
Instructor: Lisa Burgess, Kimley-Horn and Associates
This course examines the importance of communicating the value of TSMO and the challenges associated with doing that. It presents strategies for how to build a case and tell a compelling story tailored to various audiences. And it describes available tools and provides examples of how they have been used to successfully convey TSMO benefits and success stories.
This is an instructor-led (blended) version of this course – it is NOT free; to enroll, please click ‘register now‘ button below.
Objectives
Upon completion of the course, participants will be able to:
- List the reasons for communicating the value of TSMO
- Manage the challenges to communicating the value of TSMO
- Use the strategies outlined to build the business case for TSMO
- Describe the tools available for communicating the value of TSMO
- Use examples to demonstrate the value of TSMO
Outline (click to display)
Contributor(s)
Washington State DOT
Lisa Burgess, Kimley-Horn and Associates
Feedback
This course is excellent for a complete understanding and implementation of TSMO and I would recommend it for any DOT and anyone who is interested in transportation.
- Mohamed Aly Traore, Washington State DOT (WSDOT)
This course helped me to verify TSMO strategies that were already within my toolbox, but identified for me best practices and tactics that I haven't considered. It's well worth the time and effort and a great way to bring TSMO knowledge to your agency.
- Lisa Miller, Utah DOT
Communicating the Value of TSMO - Excellent course to help you learn how to "sell TSMO" to a wide audience including case studies.
- Jon Cheney, Volusia County Government
